Korporea

A working clinic, a silent website

Clínica Korporea is a physiotherapy and osteopathy clinic in Santurtzi with a 4.9 rating from 96 Google reviews — a number its 2022 WordPress/Elementor site never shows. The pages speak the language of machines: ECOGRAFÍA, EPI, SUPER INDUCTIVA ZIMMER in caps, while a new patient arrives asking about their own pain.

That site was made as a digital business card for people who already know what they want. It doesn't answer a single question of a first-time patient — and answering those questions is exactly what a local clinic's site is for.

Before any pixels, we answered the question everything else depends on: how does a patient from Santurtzi actually choose a clinic? Research across local Spanish clinics points to a three-step decision — is this my problem, can I trust these people, can I book without a phone call. The old site answered zero of three: no team, no process, no honest booking channel — six identical CTA widgets instead.

The brief, in one line: turn the list of machines into a patient path — and let the 4.9 rating do the talking.

Decisions with evidence, not taste

• Live audit first: the whole old site was taken apart section by section before a single pixel moved — headline sizes, CTA repetitions, what the rating was and where it hid.
• Three personas from research — Ainhoa (trust and trato), Jon (techniques and slots), Miren (fear of the unknown) — each with her own route through the site.
• Five questions rule: the site must answer ¿Pueden ayudarme? ¿Quién me tratará? ¿Cuánto cuesta? ¿Dónde y cuándo? ¿Cómo reservo? — without a single phone call.
• One page per symptom: the showcase one-pager became 13 static pages — «bruxismo Santurtzi» or «tendinopatía» lands on its own page, not on a hero slider.
• Honest content only: the real rating, the real opening hours, one booking channel — the one the clinic actually answers: WhatsApp.