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Concept

Nova Health

Concept study: a website built around one thing: a patient in a hurry, finding their answer without digging

Category
Healthcare
Year
2026
Nova Health

Background

Healthcare without the phone queue

A concept — and the brief is mine: a clinic website where a patient in a hurry gets from «do you have anything today?» to a booked slot without a phone call

Healthcare adds a constraint most sites don't have: every element has to lower tension, not raise it. The calm palette, visible slot states and no dead ends aren't decoration — that's where the trust comes from

Problem

The old site listed services and doctors, but booking still meant calling the front desk during office hours, then waiting on hold. Half the questions were just “do you have anything today?”

For the clinic, that's a receptionist answering the same question all day. For a patient with a 15-minute lunch break, it's often reason enough to just not bother

So how do you turn ten phone calls into two taps?

Approach

Book like you'd book a table

  • A three-step flow — service, time, confirm — with real slots instead of a contact form
  • Disabled slots shown, not hidden — so a patient never taps into a dead end
  • A doctor grid with specialty, rating and years of practice, so the choice feels informed, not random
  • A calm, clinical palette — soft teal and sky blue — so booking a doctor feels as low-stress as booking a haircut
Nova Health — 1/2
Nova Health — 2/2

Resultsend

What this concept shows: a clear, patient-friendly website built for ease and confidence

I redesigned the site around one thing: a patient in a hurry. Clean layout, obvious hierarchy, nothing to decode

The design comes down to two screens: a three-step booking flow with taken slots shown, not hidden, and a doctor directory with specialty, rating and years built in — picking a doctor takes seconds, not a phone call. Built in Framer, so the clinic's team edits content without touching code

This is a self-initiated concept — the brief is mine, there was no client. What you're looking at is how I approach this kind of problem, end to end

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