AI Site Assistant
A 24/7 sales assistant embedded in this site: it answers in any language, quotes real prices and packages, and lands qualified leads in my inbox — the same system I ship to clients.
- Category
- AI automation
- Role
- Design, engineering, prompts
- Timeline
- 2 weeks
- Year
- 2026
Background
A website that answers back
Most business sites greet every visitor with the same static page and a contact form. The form converts a fraction of them: everyone else leaves with their question unanswered — at night, on weekends, in a language the owner doesn't speak.
I wanted this site to behave the way I tell clients their business should: answer instantly, in any language, with real prices — and only then offer a call.
Problem
The brief to myself was simple: a visitor with a vague idea — «can you automate my hotel?» — should get a concrete, honest answer in under a minute, budget included, and leave a contact if it fits.
Can a portfolio sell while I sleep?
Approach
Design-first, product-grade
- Answers only from my real services, prices and process — with an honest «that won't pay back» filter built in
- Multilingual by default: Spanish, English, Russian and more, matching the visitor's language
- Lead capture inside the conversation: a contact left in chat lands in the same inbox as the site form
- Daily message limits, EU hosting and a visible human handoff — GDPR and the AI Act in mind
- Designed as part of the page, not a widget bolted on top
solution?
I did —
Solution
01/03
A real conversation, not a script
Ask what can be automated in a small hotel and it answers like a consultant: a concrete setup, a real price range, and one qualifying question back.
Solution
02/03
It sells the same packages as the page
The assistant quotes the exact tiers published on the AI page — €800–1,200 pilot, €1,500–3,000 automations — so the chat and the pricing never contradict each other.
Solution
03/03
Product-grade on every screen
The chat is part of the page design — responsive, fast and readable on a phone, where most WhatsApp-first SME owners will meet it.
Resultsend.
Live since July 2026
In production on this site: answers in 3+ languages, quotes real packages, applies an honest volume filter, and delivers leads to the same inbox as the contact form.
This case is itself the «Website + assistant» package (€1,500–3,500): custom design, own AI engine, EU hosting. Every client build starts from this exact, battle-tested system.
